Is Apple Set to Become Formula 1’s Main Sponsor?

Apple is reportedly eyeing a major role in Formula 1, sparking speculation as a potential main sponsor. SPORTRIK’s analysis suggests this stems from the success of “F1: The Movie”. Consequently, Apple’s involvement is a key topic in the 2025 season.

Apple’s Engagement with Formula 1

Apple has shown strong interest in Formula 1 through “F1: The Movie”, which grossed over $300 million globally. Starring Brad Pitt and co-produced with Lewis Hamilton, the film boosted F1’s U.S. popularity. Moreover, Apple reportedly bid $150 million annually for U.S. broadcast rights starting 2026, replacing ESPN. As a result, talks of a main sponsorship have emerged.

Potential for Main Sponsorship

Although unconfirmed, sources suggest Apple could become F1’s main sponsor, following LVMH’s 10-year deal in 2025. For instance, Apple sold sponsorships for “F1: The Movie” to brands like Geico and EA Sports. Thus, a large-scale F1 partnership is plausible. However, Apple has not yet sponsored an F1 team or series officially.

Challenges and Opportunities

Existing broadcast contracts until 2029 in some countries pose challenges. Nevertheless, Apple could leverage Apple TV+ to expand F1’s reach, mirroring MLS Season Pass success. SPORTRIK notes F1’s sponsorship revenue hit $2.04 billion in 2024, and Apple’s involvement could further elevate this.

Speculation about Apple as Formula 1’s main sponsor reflects their sports ambitions. As such, this move could reshape F1’s landscape. SPORTRIK will track developments. Visit SPORTRIK for the latest Formula 1 news.